Half a Million People Urge Macy’s to ‘Dump Trump’

Disclaimer: We hate to give undue attention to Donald Trump, but this story simply offers too much Schadenfreude to pass up.

Despite the controversy inspired by The Donald’s presidential run, conspiracy theory stunts and Twitter freakouts over the past year or so, Macy’s apparently plans to stand by its (spokes)man. An official company statement called him “important to Macy’s, both as a brand and as an endorser”, noting that his ties are top-sellers.

“The world’s largest store” doesn’t just carry Trump’s clothing and his signature fragrance “Success by Trump”; it also included him in a huge upcoming Christmas ad campaign starring Justin Bieber, Taylor Swift, Martha Stewart, Tommy Hilfiger and more in a blatant re-purposing of the holiday classic Miracle on 34th Street.

Yet the man may prove to be more of a liability than Macy’s would like. Signon.org, a subsidiary of political advocacy group Moveon.org that claims to have helped engineer several political PR wins, recently posted a petition urging Macy’s to “Dump Donald Trump”–and as of today, the page has nearly reached its goal of half a million signatures.

The petition statement reads:

“Macy’s: Donald Trump does not reflect the ‘magic of Macy’s.’ We urge you to sever ties with him. Macy’s says it has a strong obligation to be ‘socially responsible’ and that ‘actions speak louder than words.’ Indeed. It’s time to act.”

Moveon.org is a political advocacy group, so one may need to take its publicity campaigns with a grain of salt–many of those who signed the petition probably weren’t loyal Macy’s customers in the first place. Still, half a million is no small number. It’s enough to get the media’s attention–and when Cher tweets, people listen.

Should Macy’s continue defending Trump, or will he drag the brand down into the gutter with him?