H + K, Booz & Co. Grow Content Marketing Wings
In yet another sign of the increasingly intimate (one might say co-dependent) relationship between PR and marketing, two top firms formed partnerships with content creation/digital branding agencies this week.
On Tuesday, Hill + Knowlton Strategies announced its acquisition of Group SJR, a New York/LA-based company focused on attracting audiences and building brand loyalty via strategic insights, “audience curation” and—most importantly—the creation and management of custom content.
The following day, Booz & Company made its new partnership with international branding/advertising agency Leagas Delaney official.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in