Gyro Confuses Real Life with The Onion, Proposes "Ugly Philly" Campaign

Philadelphia-based Gyro Worldwide (“Breakin’ the Rules since 1988”) has devised a new tourism campaign for its hometown premised on the much buzzed about designation of Philly as the “Ugliest City in America,” based on a Travel & Leisure online poll. The agency has created a series of ads that feature “simple, documentary-style photography that tells it like is,” capturing startling unattractive people and taglines such as “Come Visit Uglytown U.S.A!” [cut to shot of director John Waters rolling his eyes and chortling at this way off-tone attempt to mimic his campily clever love/hate approach to Baltimore]