37% of Instagram Users Have Watched Videos (Infographic)

Will 60-second videos have an audience on Instagram?

Will 60-second videos have an audience on Instagram? GlobalWebIndex seems to believe so.

GWI said 37 percent of active Instagram users have watched videos on the Facebook-owned photo- and video-sharing network, and that number rises to more than one-half of Latin American users.

GWI wrote in an email to SocialTimes:

But perhaps the most arresting trend here is the potential for further growth. Virtually all (99 percent) Instagrammers are watching video clips online each month, meaning that Instagram is well-placed to follow in Facebook’s footsteps and make video a central part of the user experience–all of which is good news for branded content on the network.

Instagram users: How often do you watch videos on Instagram?


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.