Is Instagram’s Boomerang App a Reaction to Vine? (Infographic)
Was Instagram’s launch of its stand-alone Boomerang application a reaction to the number of Instagram users who also use Twitter’s Vine?
Was Instagram’s launch of its stand-alone Boomerang application a reaction to the number of Instagram users who also use Twitter’s Vine?
GlobalWebIndex shared the infographic below, showing that 17 percent of Instagram users also used Vine last month, and GWI said in an email to SocialTimes:
Given that Boomerang has clear parallels with Vine, it’s interesting to note that Instagrammers are currently much more likely to be using the Twitter-owned video-looping service. Last month, one in five Instagrammers used the service, making them over three times as likely as the average to be doing this.
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