gWallet Provides Few Details About It's New Application Metric: gLTV

Application developers, especially social game developers, want a more effective way of measuring the value of users within their applications. For many social games, offer networks have become the primary source of revenue. Offer networks have faced increasing scrutiny after inserting controversial and relatively valueless offers like IQ Quizzes in exchange for virtual currency. Today, gWallet says that they have a solution to these aggressive offers: gLTV.

The new gLTV metric measures the lifetime value of an application’s users.