Guinness World Records Releases Paid App

Guinness World Records has a new app coming out specifically designed for the iPad. After launching app in lite mode this past spring, the full version of the Guinness World Records: At Your Fingertips app launches this week in the App Store. It will feature videos and games and it retails for $4.99.

Publisher’s Weekly has more: “The Web site, like the new app, allows users to compete in certain contests and potentially break a standing world record, and be published as a new record holder in the next Guinness edition. The new app, which features over 150 color photos and 20 video clips, also allows users to compete, in real-time, to break a standing Guinness World Record. Among the exclusive online challenges offered through the app is a contest for who can enter the alphabet backwards, in the quickest time on an iPad.”

The app follows the release of the Guinness World Records 2011 eBook, which was released in digital form this fall. This digital edition of the guide, which was originally founded in 1955, is the book’s first eBook edition. The eBook includes 288 pages of 4,000 world records, including new and updated versions, as well as classic records. The eBook will include new photos and a search function.