Guest Post: Advertisers Likely to Flock to Facebook’s New Self-Serve Targeting Feature

This is a guest post by Resolution Media Director of Client Strategy and Development George Manas.

Marketers seeking better ways to reduce waste, influence buying behavior and strengthen brand equity are likely to embrace Facebook Partner Categories. Launched on April 10, this new self-service capability puts a rich array of data-driven targeting segments at advertisers’ fingertips, helping increase the precision, relevance and effectiveness of their Facebook campaigns.

Partner Categories uniquely combines data describing both the online and offline purchasing behavior of consumers in more than 500 segments and relies on data from third-party firms Datalogix, Acxiom and Epsilon.

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