GrubHub’s New App Turns Food-Related Texts Into Emojis

More than 50 custom graphics for hungry—and hangry—users

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        GrubHub tries to chat with millennials through emojis. GIF: Yuliya Kim; Source: GrubHub

Add GruhHub to the seemingly endless list of brands that have emojified every form of communication.

The food-delivery service launched a new app dubbed GrubHub mmmoji that lets you "text the language of food" and "embrace your heart and stomach, hangriness—be gone" with GIFs, stickers and emojis. Once someone downloads the app, it plugs into a phone's built-in text keyboard.

Looking for a spiffier way to tell your friends about how great your guacamole is? There's a GIF for that. The app, developed with Snaps, includes 46 food-themed emojis and stickers designed to look like they were hand-drawn. There are also six GIFs that feature phrases like "Treat yourself," "Like a boss" and "Hits the spot."

GrubHub also has its own stand-alone ordering app that consumers can use to place delivery and pick-up orders from local restaurants. The playful images are similar to BBH's work for GrubHub-owned Seamless last year.

Take a look at the creative below.


@laurenjohnson Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.