Performance Marketing

Groupon Takes a Page Out of Facebook Studio

Deals platform looks to educate local merchants on its offerings

Facebook Studio, eat your heart out. Following a trend among notable digital firms like Facebook, Groupon today announced significant upgrades to GouponWorks, a resource that’s designed to show local merchants how the deals platform can work for their shops.

Groupon Works has been enhanced to involve 525 case studies and offers 72 video testimonials from a wide range of U.S. businesses. Examples include a planetarium in Buffalo, N.Y.; a repair shop in Ventura, Calif.; a hotel and spa in Portland, Ore.;