'Groupon Now' Creates More Business for Locally Owned Companies
Daily, Groupon will offer deals via time and location featured deals. A user opens up his or her Android or iPhone and is presented with those two buttons: "I'm hungry" and "I'm bored." Depending on his or her situation one button is pushed.
In less than a month, Groupon has big plans to start a mobile deal that focuses on a service entitled “Groupon Now” to promote specials right at that moment. Focusing on local deals with two buttons like “I’m Hungry” and “I’m Bored.” Sound familiar moms? I can only guess who they researched for that marketing ploy.
According to the Business Insider, the service will let users find deals that are near to where they are and are valid at that moment.
Foursquare
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in