Groupon: Magic Ingredient for Google Growth?
The hottest company of the moment in the tech and ad worlds sits between the coastal centers of power. Google’s $6 billion offer to buy Groupon is remarkable not just because it comes only two years into the daily-deals service’s existence but because it reveals how the Chicago-based Groupon built an online local marketing juggernaut under the noses of the titans on both coasts.
Its runaway success exposes blind spots to the East and the West.
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