Groupon Goes Hollywood
Can Groupon: The Motion Picture be far behind? Nothing it seems can stop the Chicago-based daily special behemoth these days.
The latest half-off feather in the company’s cap is a Hollywood-first partnership with Lionsgate to promote the Matthew McConaughey flick The Lincoln Lawyer. Per the press release:
Groupon will make The Lincoln Lawyer tickets available for $6 apiece during its two-day online promotion on Wednesday, March 16th, and Thursday, March 17th. Fandango will orchestrate the program under which consumers will purchase the deal on Groupon and will receive a special code that will be valid for redeeming tickets through Fandango.
Unlike McConaughey’s M.O.
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