Sensors Will Have a Bigger Impact on Marketing Than the Internet Did, GroupM Exec Predicts

Delivering everything from increasingly sophisticated collision detection in cars to performance-enhancing data in smart fabrics in athletic apparel, sensors are ubiquitous on the CES showroom floor this year. Jack Smith, managing partner and director of digital platforms worldwide at GroupM, swung by Adweek's video HQ at the Aria after thoroughly canvasing the show floor with clients to discuss the media and marketing implications of that ubiquity. Data from sensors "will have a bigger impact, longer term, than the Internet itself," he said. He was also closely gauging the amount—and quality—of 4K content that was being showcased to meet the rollout of 4K screens and devices. Oh, and his CES escape valve? It's the gun range.