A new coalition effort between four agencies and Black-led venture fund Harlem Capital has pledged to commit $1.5 million biannually in pro bono marketing services to diverse founders.
The Diversity Marketing Consortium (DMC) launched Wednesday with employee experience agency Cheer Partners, influencer agency Social Studies, SourceCode Communications and marketing firm Superbolt committing to offer free services to women and multicultural founders.
According to the consortium, the launch was driven by concerns over the Covid-19 pandemic’s disproportionate impact
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