Just in time for the 2016 Olympics, Grindr—the dating app for men—is launching a clothing line with proceeds going to fight discrimination against LGBTQ athletes.
The Varsity Collection, as it's called, is available for sale online starting today, with nearly 30 items available for purchase including swimming trunks, track pants, sweatshirts, bandanas and even jockstraps. Proceeds from the items priced between $25 and $130 will benefit Athlete Ally's Principle 6 campaign. The campaign began in 2014 as a way to fight Russia's anti-gay laws prior to the Winter Olympics in Sochi.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in