New Greenpeace Volkswagen Spoof Uses ‘The Force’ Against VW

Greenpeace is using Volkswagen's viral hit ‘The Force’ against them in a new campaign outing VW for opposing cuts to CO2 emissions.

You’ve probably already seen ‘The Force’, the Volkswagen Super Bowl commercial that became a viral sensation, at least thirty times—you know, the one with the little kid in a Darth Vader costume, trying to use the force on the dog, a sandwich and, well, everything.  The video has been viewed over 40 million times on YouTube so far and was the top rated ad at this year’s Super Bowl.  Now Greenpeace is using ‘The Force’ against VW in a new campaign outing VW for opposing cuts to CO2 emissions.

If you haven’t seen the original Volkswagen commercial for some strange reason, check it out below.

And now onto the Greenpeace parody!  Greenpeace actually launched two videos as part of the campaign.  In the first, ‘VW: The Dark Side’, we are introduced not only to mini Darth Vader but also to a number of other kids dressed up as mini versions of Star Wars characters, from Luke Skywalker to Princess Leia, Chewbacca, R2D2, Yoda and more.  The whole gang is teaming up against Darth Vader because, Greenpeace asserts, “VW is threatening our planet by opposing cuts to CO2 emissions.”

In ‘Episode II’ of the campaign the VW Death Star is destroyed, covered in a Greenpeace banner reading ‘Save Your Planet’, and the little mini Star Wars characters all do a little dance together.

Whether or not you agree with Greenpeace’s message, there’s no denying that the parody is pretty awesome.  The original was super cute, but when little Yoda comes blindly stumbling down the street and Princess Leia crashes into Chewy, well…it’s just adorable!

Let us know what you think about Greenpeace’s Dark Side campaign in the comments below.

Megan O’Neill is the resident web video enthusiast here at Social Times.  Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.