Study: 44 Percent 'Never' Click On Facebook Ads, Sponsored Stories
Maybe General Motors got an advance copy of new research from digital marketing agency Greenlight, which found that 44 percent of respondents to its survey would “never” click on Facebook ads or sponsored stories.
Maybe General Motors got an advance copy of new research from digital marketing agency Greenlight, which found that 44 percent of respondents to its survey would “never” click on Facebook ads or sponsored stories.
Only 3 percent the 500 people Greenlight surveyed — admittedly a small sample — said they “regularly” click on Facebook ads or sponsored stories, and just 10 percent said they did so “often.”
More bad news for the social network: More than 30 percent of respondents said they “strongly distrust” Facebook with their personal data — the very same personal data used to target ad content to them.
Greenlight Director of Paid Media Hannah Kimuyu said:
Facebook’s popularity doesn’t come as a surprise.
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