GREE sees increased revenue and user retention during live events on mobile

Image via GREE

GREE has released some interesting stats from its competitive war game Modern War. First released on Android and iOS in November 2011, Modern War has found continued financial success and popularity on mobile thanks to a variety of live, limited time events GREE has programmed into the game since launch.

The game’s first live event launched in January, and allowed players to form factions to defeat enemies and take over a virtual country. Daily logins during these events doubled across all platforms, with over 1.4

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in