GREE sees increased revenue and user retention during live events on mobile

gree-infographic-650Image via GREE

GREE has released some interesting stats from its competitive war game Modern War. First released on Android and iOS in November 2011, Modern War has found continued financial success and popularity on mobile thanks to a variety of live, limited time events GREE has programmed into the game since launch.

The game’s first live event launched in January, and allowed players to form factions to defeat enemies and take over a virtual country. Daily logins during these events doubled across all platforms, with over 1.4 million battles being fought per day.

From a financial standpoint, over $2.3 million in revenue was earned in one weekend during a life event. That’s a 600 percent increase in the game’s average daily revenue, all triggered by those live events.

These stats are impressive for GREE, but they also offer advice to other developers in the free-to-play space. Offering players limited time events or prizes is a great way to pull “bored” or otherwise absent users back into an application, and it’s a tactic we’ve seen many developers try (and succeed with) in the past.

For instance, DeNA’s competitive card battle game Blood Brothers has been hugely successful thanks to its multiple monthly timed events, with the app becoming the No. 3 top grossing app on Android (No. 39 on iPhone) back in March.

Both Puzzle & Dragons creator GungHo and Clash of Clans developer Supercell understand the draw of limited timed events as well. The pair released a cross-promotional event offering limited edition monsters in Puzzle & Dragons back in July.

GREE’s Modern War is currently the No. 24 top grossing app on iPhone, according to AppData, our tracking service for mobile and social apps and developers. It’s available to download for free on iOS and Android, and is supported via microtransactions allowing for the purchase of premium items.