The great "click here" debate

At the beginning of my multimedia journalism career, I used the phrase “click here” to direct users to different components of a multimedia project or web page. I never had a real reason, I just did it. Later, a mentor from the New York Times told me to eliminate click here in favor of more natural wording. She instead used a few words from a complete sentence as her link text. I used this same technique until I arrived at the Los Angeles Times where “click here” was absolutely necessary element of Flash projects and links were better if they blinked or were a very different color.