Grammy's Make New Media Push, But Is It Enough?
[Paul McCartney, Nancy Shevell, and Samuel Jackson at the Grammys, image cred]
This year’s Grammy Awards went big with new media, making use of Twitter, Facebook, Youtube and an iPhone app, as well as a “My Grammy Moment” user generated video contest. While the Grammy.com online newsroom certainly left a bit to be desired (it only listed press releases available in .doc and .pdf format), the official Twitter, Facebook and blog information was posted prominently on the site’s homepage.
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