Grammys Leverage YouTube, Twitter, and More For 3-Day Virtual Pre-Show

Similar to last year's Grammy Awards, music fans worldwide will have the opportunity to experience and participate in the color and excitement leading up to GRAMMY Sunday through GRAMMY Live - a real-time, innovative three-day online broadcast of the VIP events leading up to the 53rd Annual GRAMMY Awards on Sunday, February 13, 2011.

Similar to last year’s Grammy Awards, music fans worldwide will have the opportunity to experience and participate in the color and excitement leading up to GRAMMY Sunday through GRAMMY Live – a real-time, innovative three-day online broadcast of the VIP events leading up to the 53rd Annual GRAMMY Awards on Sunday, February 13, 2011.


Available on both GRAMMY.com and on YouTube, the road to Music’s Biggest Night begins on Friday, February 11th, at 2 p.m. PT and runs through Sunday, February 13th, featuring video, photos, blogging, tweets and retweets, as well as official news reports and personalized updates from GRAMMY Live hosts actor and comedian Ben Gleib, TV and Web personality Shira Lazar and veteran broadcast music journalist John Norris.

Exclusive behind-the-scenes GRAMMY cameras will show the audience an insider’s view of some of the hottest GRAMMY Week events.

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