Got the Urge? Apparently, no one else does, either...

The word is in on Urge, the new music service launched by MTV and Microsoft. So, is it worth it?

That depends on whether you read the LA Times or CNET. Per the Times‘ Technopolis column today, maybe not so much:

“Apart from the widespread apathy to subscription music, Urge faces another disadvantage: portability. Although subscription selections can be played on some portable music players for an extra $5 a month, they won’t play on Apple’s ubiquitous iPod.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in