GoPro is announcing a weekly program today that awards cash to content creators, including $500 for best photo, $1,000 for top uncut video and $5,000 for best edited clip. All told, GoPro has set aside $5 million for the initiative, which currently doesn't have an end date.
"This is not a contest or gimmick—it's an ongoing campaign," said Zander Lurie, svp of entertainment at GoPro. "We envision that a key component of our strategy will be to share revenue with our user."
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in