Google's Paid Clicks Spike Higher in April
The collapse in Google’s US paid click growth has scared the bejesus out of Google bulls for the past few months, but Comscore’s April data suggests that trend has reversed. Lehman’s Doug Anmuth:
comScore`s domestic paid click data for April suggest a reversal for Google from the trends seen in 1Q as paid clicks on its [Google] sites accelerated materially to +19.6% Y/Y. This compares with -0.3% Y/Y in January, +3.1% Y/Y in February, and +2.7%
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in