Google’s Newest Service Speeds Up Your Web Page

Claims to make sites 25 to 60 percent faster

This morning, Google rolled out its latest tool in its “Let's make the Web faster” effort. The new Page Speed Service, which promises to automatically speed up the loading of third-party Web pages, is being hailed as Google’s “most ambitious” service yet by TechCrunch.

To activate the service, users have to sign up and then point their site’s DNS entry to Google. The service will then fetch content from their servers, rewrite their pages, and finally, serve them to end users via Google's servers across the globe, engineering manager Ram Ramani explains on the company’s official blog. “Your users will continue to access your site just as they did before, only with faster load times,” he notes.

In testing, Google claims to have seen speed improvements of 25 to 60 percent on some sites. The company also gives users an estimate of how much Google can speed up their sites before committing to the service.

Right now, the service is being offered gratis to a limited set of webmasters. Google says that “further details will be available later,” and that when the service goes public, “pricing will be competitive.”