Google's New Ads Will Include Familiar Faces

Search giant follows a Facebook tactic that has alarmed privacy advocates

Meet the new face of Google advertising: You.

The search giant, in the grand tradition of social advertising pioneered by Facebook, will plaster users’ profile photos from Google+  next to brands they recommend.

The company announced new policy changes today that alert users that their images could pop up alongside searches for restaurants, products and services.

“If you search for ‘Italian restaurants,’ you might see an ad for a nearby restaurant along with your friend’s favorable review,” Google said in a blog post today.

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