Google’s Latest Press Release Tells Us How Not to Be ‘Glassholes’


Google feels your pain…if you include yourself among the many “normals” who find themselves annoyed or freaked out by what the Internet has decided to call “Glassholes.”

In order to address the fact that the few “Glass Explorers” who’ve been picked to ease the product into the public sphere often come off as a cross between paid corporate shills and Doctor Who extras, Google just released a handy “how to” guide.

Now let’s review some highlights from the company’s first release as the digital Emily Post:

From the doc:

“We’re at the start of a long journey and we’re looking to our Explorers to help us develop this new technology…Since the program started, our Explorers have gotten a lot of attention when they wear Glass out and about.”

True! The release proceeds to offer some “dos and don’ts” from those very Explorers, and we like how self-aware Google is in this case.


Ask for permission. Standing alone in the corner of a room staring at people while recording them through Glass is not going to win you any friends…”


Glass-out… If you find yourself staring off into the prism for long periods of time you’re probably looking pretty weird to the people around you. So don’t read War and Peace on Glass.”

Rock Glass while doing high-impact sports. Glass is a piece of technology, so use common sense. Water skiing, bull riding or cage fighting with Glass are probably not good ideas.”

Point 1: not sure we need the conditional “probably” in there. Point 2: relevant, because apparently someone did these things!

Wear it and expect to be ignored. Let’s face it, you’re gonna get some questions.”

Be creepy or rude (aka, a “Glasshole”). Respect others and if they have questions about Glass don’t get snappy… Breaking the rules or being rude will not get businesses excited about Glass and will ruin it for other Explorers.”

In summary: recognize the fact that you look like Geordi La Forge and be polite to the people who have no choice but to share your space.

These lessons are universal, but we do appreciate Google’s latest attempt to soften the impact of its most “disruptive” technology in order to speed the procession of that “continuing mission”:

ALSO: we have a suggestion for a Glass “spokesman”, though it could be an awkward choice…


@PatrickCoffee Patrick Coffee is a senior editor for Adweek.