Google's Foray Into Facebook Advertising

For the past few months Google has been filling ad inventory on Facebook applications and according to individuals on the team behind the ad sales, things have been going well. When Facebook launched their platform last year, a whole slew of new startups emerged around the social advertising space. Companies like SocialMedia, Cubics (later acquired by Adknowledge), AdParlor.com, Lookery, and others each fought for a piece of the social advertising pie. Small startups are rapidly finding that it’s not a good place to play though.