Google's Byline Search a Boon to PR

This is a big development for anyone responsible for media relations. Since Google came on to the scene, many of its products and approaches to information have helped PR people do their work–especially Google News and Google Alerts–and have in turn, quickened reaction time and made monitoring and client reporting easier, and cheaper.

Looking at a journalist’s byline history is an obvious strategy, yet it’s continually something that gets public relations people in to trouble.