Google's 6 Mobile Ads Recommendations for Retailers & How Their Tablet Focus Differs from Apple's

The Google Mobile Ads Blog provides six mobile advertising trends and recommendations to retailers in their latest blog entry.

Mobile Insights: Retailers, are you reaching one of your biggest opportunities – mobile users?

Here’s my take at converting all of them to recommendations:

1. Make your mobile presence engaging. This means maximizing the use of touch interfaces and gesture navigation.

2. It is important to have a presence that will be in local search results.

3. Provide special offers to people who find your mobile presence.

4.

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