Why Would Google Want to Kill the Web?

Spoiler alert: Google doesn't want to kill the web, there's no profit in that.


Is Google “killing the Web?” Medium contributor Roy Pessis seems to thinks so. His theory is that by allowing Google to dominate our Internet usage through its search features — the Chrome browser in particular — we’re allowing Google to expose us to more advertising, all while it stifles creatives and Internet users. To which I say: You’re doing it wrong.

Pessis is no slouch, he’s been navigating and writing about the Internet for years. However, it’s difficult to take what he says on board in light of all our sharing tools and other services. His main gripe with browsers is that the first thing you’re presented with is a search box, and that trend has been going on since Netscape was one of the main browsers.

Since you start with a search bar, you’re required to be intentional about what you want to see. Most of the time you don’t need to be that intentional, because Chrome and Firefox offer a selection of your most visited websites right below the search bar. Most browsers also have bookmarks just above the search bar. This is, of course, optional in Chrome. Humming away in the background are your carefully selected browser extensions.

Indeed, browsers can be easily customized and there are plenty of tools for helping you remember the things you love. If you don’t like using the built-in tools, Delicious is still a thing. “But you won’t find these great sites on the first page of Google results – you might not find them in the first 10,” Pessis says.

That could just be an SEO problem, but it could also have something to do with your social networking numbers. But websites with more social engagement are easier to find. This is especially true with Google’s +1’s, which surfaces relevant results from users in your circles.

Repeated searches will expose you to more ads, but a little Google-Fu can help you cut down on the number of necessary searches. Google is a titan and it does handle a lot of the Internet’s tasks, so it doesn’t make sense that it would want to kill the web. There’s no profit in that.

Image credit:  Ray Bouknight

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