Google to Update Mobile Search Results in Response to 'Intrusive Interstitials'
Google announced an upcoming change to its mobile search results, which is aimed at making it easier for users to find the content they're looking for.
Google announced an upcoming change to its mobile search results, which is aimed at making it easier for users to find the content they’re looking for.
Specifically, Google said that after Jan. 10, 2017, pages where content is “not easily accessible” to users as they arrive from Google’s mobile search results may not rank as highly in those search results.
In a blog post, Doantam Phan, product manager at Google, explained the upcoming change:
Although the majority of pages now have text and content on the page that is readable without zooming, we’ve recently seen many examples where these pages show intrusive interstitials to users.
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