Google To Serve Ads In Video Games
According to an unnamed source in this CNET article, Google bought in-game advertising vendor AdScape in a deal worth $23 million. Various sources are reporting that this would primarily serve console games, such as sports and car racing games on an Xbox, where “billboard-style” ads are prominent.
But in reality, as this other CNET article points out, Google’s strength is really in contextually-targeted ads, rather than simple banner ads.
Why is all this significant? That type of advertising also works well with casual games, something the second CNET article mentions as a potential target for in-game ads.
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