In July, Google started offering native programmatic buying through its DoubleClick network with a pilot program that lets publishers make their so-called native advertising inventory available to brands. Brands can run multiple native campaigns by uploading all of the bits of the ad—including creative, text and a headline—and then Google's ad platform adjusts them to fit the dimensions and context of individual publisher sites and apps.
After testing it with brands like Hilton and the San Francisco Travel Association, Google is now expanding the program to an open beta and is particularly interested in working with more travel brands to test different variations of native ad campaigns.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in