Google in Talks to Buy AdMeld for $400 Million
Company offers realtime sales of display ad inventory
Google is in talks to buy AdMeld, a display advertising company, for $400 million, according to the New York Times. TechCrunch first reported the acquisition, but inside sources told the Times that the deal hadn’t been finalized and that negotiations could still fall apart. An acquisition of that size by Google could attract regulatory scrutiny before closing, said the Times.
Founded in 2007, AdMeld helps publishers choose from dozens of advertising networks sell their ads in real time.
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