Google Takes On Apple With One Pass

In response to Apple’s new subscriptions service, Google has launched the Google One Pass, a service that lets publishers set their own prices and terms for digital content. Unlike Apple, who is taking a 30% cut, Google is only taking 10%.

The Google blog explains how it will work: “With Google One Pass, publishers can maintain direct relationships with their customers and give readers access to digital content across websites and mobile apps. Readers who purchase from a One Pass publisher can access their content on tablets, smartphones and websites using a single sign-on with an email and password.

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