Google Takes On Apple With One Pass

In response to Apple’s new subscriptions service, Google has launched the Google One Pass, a service that lets publishers set their own prices and terms for digital content. Unlike Apple, who is taking a 30% cut, Google is only taking 10%.

The Google blog explains how it will work: “With Google One Pass, publishers can maintain direct relationships with their customers and give readers access to digital content across websites and mobile apps. Readers who purchase from a One Pass publisher can access their content on tablets, smartphones and websites using a single sign-on with an email and password. Importantly, the service helps publishers authenticate existing subscribers so that readers don’t have to re-subscribe in order to access their content on new devices.”

Publishers have pricing control through this new service. According to Google, “The service also lets publishers give existing print subscribers free (or discounted) access to digital content. We take care of the rest, including payments technology handled via Google Checkout.”

The service is now available for publishers in Canada, France, Germany, Italy, Spain, the U.K. and the U.S.