Google’s Admeld Deal Gets the Green Light
Dept. of Justice approves $400 million acquisition
Google’s advertising horsepower is about to get even greater.
In a blog post Friday, Google’s vp of display advertising Neal Mohan announced that the Department of Justice had approved its $400 million acquisition of the New York-based online advertising company Admeld.
Google, which announced the proposed deal in June, said that the acquisition was cleared on Friday and will close in the coming days.
“The opportunity for major online publishers is huge . . . and growing.
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