Google Responds to Bing/Facebook with Rollout of Social Search

Just days after the announcement by Bing that it began incorporating information from Facebook friends into its search results, Google countered with an announcement of its own that it will begin the rollout of its Social Search across the globe.

Just days after the announcement by Bing that it began incorporating information from Facebook friends into its search results, Google countered with an announcement of its own that it will begin the rollout of its Social Search across the globe.

Social Search incorporates content from contacts in users’ social networks with normal search content, based on relevance, as well as links shared by contacts.

Social Search results can only be seen by users who are logged into their Google accounts. Google said it will roll the feature out in 19 languages initially over the coming week, with more to be added later.

From a post on the Google Blog by software engineer Yohann Coppel:

So how does this all work? Social Search results are only visible to you and only appear when you choose to log in to your Google account. If you’re signed in, Google makes a best guess about whose public content you may want to see in your results, including people from your Google chat buddy list, your Google Contacts, the people you’re following in Google Reader and Buzz, and the networks you’ve linked from your Google profile or Google account. For public networks like Twitter, Google finds your friends and sees who they’re publicly connected to, as well. You can see a complete list of the people included in your social search results in your personal Google Dashboard () (this display is private).