Google Responds to Bing/Facebook with Rollout of Social Search

Just days after the announcement by Bing that it began incorporating information from Facebook friends into its search results, Google countered with an announcement of its own that it will begin the rollout of its Social Search across the globe.

Just days after the announcement by Bing that it began incorporating information from Facebook friends into its search results, Google countered with an announcement of its own that it will begin the rollout of its Social Search across the globe.

Social Search incorporates content from contacts in users’ social networks with normal search content, based on relevance, as well as links shared by contacts.

Social Search results can only be seen by users who are logged into their Google accounts.

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