Google + NewsCorp = GoogleCorp?

Rupert buys...?

Juuuust kidding. Sort of.

From the SEO blog:

In a conference call with investors and analysts, Murdoch said News Corp is in advanced discussions to acquire controlling interest in an unnamed search engine. Speculation has turned to LookSmart and Mamma.Com as reasonable targets. Class A shares of News Corp rose quickly when news of Murdoch’s plans were reported early yesterday, jumping from 16.42 to today’s close of 18.11.

From now until we get bored with it, we’re going to play a game called, “What Would Rupert Acquire?” Send your nominations/suggestions to He needs help deal-sourcing anyway, or he wouldn’t have bought MySpace. (Right? Right?)

Last Week Was More Interesting Than It Seemed [The SEO Blog]