The Google News Initiative is teaming up with the Local Media Association and the Local Media Consortium on the Support Local News campaign.
The campaign will run across a breadth of local outlets, including media organizations of color, and it is aimed at spotlighting the difficulties faced by local news providers and encouraging advertising, subscriptions and donations to help fund those newsrooms.
Google contributed $15 million toward the efforts.
The campaign will run for six weeks, appearing in print and online across thousands of local news outlets in the U.S.
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