Google debuted a variety of new application advertising solutions for app developers (especially video game developers) that are designed to help them target inactive players, generate revenue through advertising and more.
To start, the “App campaigns for engagement” tool in Google Ads will allow developers to target inactive users with the goal of inspiring them to engage with their app. Developers can customize the message and information they send to these lapsed users. For instance, they can encourage players to finish the game’s tutorial, or provide them with information about what’s changed in their app since the user last played.
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