Google: In-App Purchases Drive More Revenue Than Paid Apps

Want to make money selling content in Google Play? Release a free app. According to Google Play’s engineering director Brad Yerga, developers earned more revenue from in-app purchases than from the sales of actual apps this year.

ReadWriteWeb has more: “Simply adding in-app purchases to the API has allowed developers to develop creative ways of monetizing their games, Yerga said, allowing so-called ‘freemium’ and ‘paymium’ models to succeed. For example, developer TinyCo., developer of ‘Tiny Village,’ said that Android delivered the most revenue per user of any app store, as users downloaded the free app, then purchased virtual items.”

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