Google Gave Kit Kat the World's Best Free Marketing Campaign

In other words, it’s a great day for anyone doing PR or marketing for Kit Kat (which we always found to be a little on the dry side, but to each his own).

Here’s the most interesting part about this new partnership: it’s not a paid promotion.

Google has a history of naming its Android OS after desserts, but this is the first time the company has taken its name from a branded product.