Google Employees to Participate in Moment of Silence Lasting 8 Minutes and 46 Seconds

The company will donate $12 million to organizations working to address racial inequities

Google will provide technical support via its Google.org fellows program 400tmax/iStock
Headshot of David Cohen

Google employees will come together via livestream at 1 p.m. PT/4 p.m. ET Wednesday (June 3) and stand for a moment of silence lasting eight minutes and 46 seconds, representing the amount of time George Floyd’s neck was pinned under a police officer’s knee during an arrest in Minneapolis May 25, leading to his death.

Google and Alphabet CEO Sundar Pichai said in a blog post, “It’s meant to serve as a visceral reminder of the injustice inflicted on Mr. Floyd and so many others. We acknowledge that racism and violence may look different in different parts of the world, so please use this as a moment to reflect on those who have been lost in your own country or community at a time that works for you.”

Pichai also revealed that Google will donate $12 million to organizations working to address racial inequities, starting with grants of $1 million apiece to the Center for Policing Equity and the Equal Justice Initiative.

Google will provide technical support via its Google.org fellows program, and it will offer $25 million in ad grants to help organizations fighting racial injustice provide critical information.

Pichai wrote, “Supporting worthy organizations is a step in the right direction, but it is not a replacement for doing the harder work ahead both within and outside of Google. The events of the past few weeks reflect deep structural challenges. We’ll work closely with our Black community to develop initiatives and product ideas that support long-term solutions—and we’ll keep you updated. As part of this effort, we welcome your ideas on how to use our products and technology to improve access and opportunity.”


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
{"taxonomy":"","sortby":"","label":"","shouldShow":""}