Google, AOL Extend Search Pact
Google and AOL have agreed to remain search partners for the next five years.
The two companies today confirmed a five-year renewal of their search ad partnership, which began in 2002. Google will continue to power AOL’s natural and paid search results, with the two firms sharing the associated ad revenue.
Plus, as part of the new pact, AOL has agreed to distribute its content on YouTube, Google’s massively popular video venue. In addition, Google will now power search on AOL’s mobile properties.
AOL CEO Tim Armstrong, who previously ran ad sales at Google, touted the deal in a statement as a victory for the troubled Web portal.
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