Google announces closure of Google Shopper app on iOS, Android

Despite the growing number of mobile users turning to their smartphones for shopping advice, Google has announced the closure of its standalone Google Shopper app. The announcement comes as a way for Google to streamline its online shopping / browsing experience regardless of the user’s device or location.

“We want to focus our efforts on Google Shopping and Google Search, to create a better, more consistent shopping experience across all devices,” says VP of Google Shopping Sameer Samat, via the Google Commerce blog.

To do that, Google has previously unveiled 360-degree product imagery, shortlists for saving products for future viewing, and an updated review system.

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