Google Analytics Segments iPhone Traffic

Google has upped the capabilities of Google Analytics with a new feature that lets users slice-and-dice their reports to show only visits from iPhones.

The Advanced Segmentation function of Google Analytics now has a default Advanced Segment, “Visits from iPhones,” that provides all the reports available for any segment, including AdWords performance, according to a post on the Google Mobile Blog.


AdWords users can start with the iPhone segment and then use the new iPhone and high-end mobile targeting feature to create their own segments to compare how the iPhone stacks up against other mobile platforms, for example.

Check out the blog post for details of how to create advanced segments for comparison.