Google Adds Functionality to +1 Button

Google added two new features to its +1 button, further integrating it with its Google+ social network and turning it into a counterpart to Facebook’s Like and Send buttons.

Google added two new features to its +1 button, further integrating it with its Google+ social network and turning it into a counterpart to Facebook’s Like and Send buttons.

The search-engine giant added a “Share on Google+” option to the +1 button, allowing users to share content with their circles on the social network with one mouse click.

And Google now automatically adds images, links, and descriptions to shared content, which it calls +Snippets. Content publishers can customize how their +Snippets appear with a few code changes to their sites.

Another plus from the additional +1 button, as pointed out by Jason Kincaid of TechCrunch: “Over the past several months, you’ve probably come across Google’s +1 quite a few times.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in