Google to Acquire Frommers

Travel brand will join Zagat as search giant looks to bolster Google Places

Google is looking to expand its local and travel review components with the acquisition of the Frommers travel brand from John Wiley & Sons, according to a report in the Wall Street Journal

The purchase price has yet to be disclosed, but nearly a year ago—last September—Google acquired the well-known Zagat brand for just over $150 million. The Zagat acquisition, which thrust Google into the decidedly non-techy world of restaurant reviews, was largely the work of then-Googler and current Yahoo CEO Marissa Mayer. 

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